Local SEO marketing tricks for your fitness studio

Search engine optimisation(SEO) in simple words is all about ranking your website on google or any search engine by indexing, crawling and optimising.

When you implement the SEO properly for your business using the website and local listing this will help you get your business noticed by people looking for similar services.

Local seo marketing in simple words is all about getting your business to appear in the search results when anyone searches for a particular service provided.

So in this article I will be walking you through how to do seo for your local business.

This article is focused on the local business i.e fitness studios or gyms and how to implement the seo for the same with the help of local seo marketing.

This article will help you if you are a fitness professional, fitness trainers and own or running a local fitness studios and gyms. The same tactics apply for the other local businesses as well.

What is local seo marketing for a small business?

As I mentioned earlier local seo marketing is about getting your business to appear in the search results and thus get more business.

For example: As shown in the image below when you search for a digital marketing services near me, the results appear near you who are providing the similar results which contain the following.

  1. Name of the company/person providing the service
  2. Address of the company
  3. Website
  4. Contact number
  5. Reviews by the clients for the business
  6. Services provided by the company
  7. Working hours
  8. Business details 
  9. Pictures of the locality and office if added
Local SEO marketing

Local seo and what it can do for your business

Local seo is very important for any business whether it is a physical store or not. 

When optimized with the basic list of details as shown above it can really do wonders for you. 

It is because when people like you and me go to google and search for the requirements. Based on the results and distance it becomes easy for us to choose and avail the benefits the particular business is providing.

So to be precise it will help both the parties, a customer and a business. But, if you don’t appear in the search results it is less likely customers will visit you if they never discovered you.

So now you might have got it what locals seo can do for your business and why local seo is important for your business.

To put it in even simple words, it will increase the footfall for your business and help you grow your business.

In the sections below you will understand more about how to do local listing in SEO and how to do google local SEO.

How to do seo for local business

In this section I will explain the basics things to be in place to get started with seo for local business.

Let me take an example of a fitness studio or a gym.

If you are a fitness professional or work or own a fitness studio it is important for the people to know about the existence of the business in the surrounding area.

As you are already aware, people go to search engines to get the result of what is available with the very known keyword near me. 

For example: Gyms near me, supermarkets near me, stationary shops near me, best veg restaurants near me and thus google (know search engine to everyone) populates based on the details it has.

local seo marketing
Credits: google

How to do local listing in SEO

It is a very simple procedure to list your business and optimise it for a seo. 

Even if you don’t understand SEO, you can go ahead and create a listing on google. Later there are many professionals like me and agencies to optimise with it for local SEO.

The best platform for you to get started with is Google. So how to do google local seo.

You need not worry about everything that has to be done with respect to optimising it for local seo. 

But you should be aware of the following things when getting listed on google.

In the following I will be taking an example of a fitness studio/gym

  1. Business Category (Gym, yoga studio, boxing gym, etc are some of the categories for the fitness studios)
  2. Business Address
  3. Contact number
  4. Website (It is important to have the website for yourself as a fitness trainer or a fitness studio, this will also help you having that authority on the internet)
  5. Working Hours (Monday to Sunday, Timings like 6 am to 10 am and 5 pm to 10 pm mostly in case of the gym)
  6. Services provided by you (Like Weight lifting, personal training, boxing, cross fit, group training, weight management programs etc.)

The above are the basic details required to get your business listed on google my business. Then you can optimize it using the services provided by a professional like me to get the local SEO for fitness or gyms.

how to do google local seo

How to improve local SEO.

Once you are done with listing your business on google the next step is to optimise. 

First factor is using the right keywords that suit your business. 

For example: If you are in a fitness studio or a gym, you will have to identify the keywords people are searching on google and include those keywords in the description of the business provided.

Second factor is to get the same business listed on the citation websites.

For example: There are websites like Justdial, yellow pages etc which will help you list your business on their platform and hence your chances of ranking on google will increase. 

Important thing is to keep the details similar to what you have provided on the google my business listing to maintain the consistency across and avoid the confusion for the user.

Third and most important is to get the reviews and be responsive.

For example: Getting the reviews on your business listing on google will help you appear at the top in results as it has been in a way approved by your clients. In the case of a fitness studio it is your members.

Always engage your members and get the reviews from then on google initially and on the other listing websites if necessary.

Now google listing also offers the messaging feature from the prospect customer. It is important for you to keep an eye on the same and respond to the queries. Or hire someone to do the same and not miss on any queries. The same goes with the number listed on the listing. 

Always be responsive even if it is late. It is better to be late than never.

These are some of the factors to keep in mind in order to improve your local seo.

Reach out to me if you would like to avail the local SEO marketing service for your business.

Conclusion

Local seo for physical stores, restaurants, gyms, fitness studios is as important as the SEO for websites online. 

If you have a website for your business and optimised for seo will also help you improve your local seo.

It is very important for any business to appear on the search results. 

If you have already listed on google then it is time to improve the same and avail the services from professionals like me to get more footfalls thus more business.

In overview this how the local SEO works.

If you are a marketer it is very important for you to learn the local SEO marketing and provide it as a service to local businesses around you.

Do leave your comments below.

Also read

Fitness marketing strategies you are missing out on

4 important things about becoming a personal yoga trainer

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top